Mahindra Renault Logan Edge Launched

Car maker Mahindra Renault on Wednesday launched the limited edition of its passenger car Logan in the country, priced between Rs 5 Lakh and Rs 7.15 Lakh (ex-showroom New Delhi).

The new car, Logan Edge, would be available in both petrol and diesel variants with engine capacities in the range of 1.4 litre to 1.6 litre.

"The new Logan edge is based on extensive customer feedback and is part of our endeavor to offer our consumers the best," Mahindra Renault Pvt Ltd Chief Operating Officer Nalin Mehta told reporters in New Delhi.

The car would come with some additional features like reverse parking censor and better fuel efficiency, he added.

What’s new in Logan Edge?

* The new Logan Edge comes with stylish body graphics and also gets a sophisticated Mystique purple shade.
* Logan Edge sports attractive features like Anti-lock Braking System (ABS) with electronic brake distribution system
* Logan Edge also comes with a reverse parking sensor to facilitate easy parking
* Interiors of the logan edge is also afresh with new features like beige leather seat covers, a wood-finish centre console and a high-end Kenwood music system with remote control and USB / iPod connectivity.

Models - Ex-showroom Delhi
Logan Edge 1.4 GLX petrol -Rs4,99,990
Logan Edge 1.6 GLS petrol - Rs5,58,338
Logan Edge 1.6 GLSx petrol (ABS) - Rs5,78,337
Logan Edge 1.5 DLS turbodiesel - Rs6,95,319
Logan Edge 1.5 DLSx turbodiesel (ABS) - Rs7,15,319

Source - Financial Express
http://mahindralogan.co.cc/

New Renault Models Coming to INDIA Soon.

Renault's solo product strategy in India soon change. The company plans a slew of launches by 2010. Carlos Ghosn may be looking for another Indian partner.

Renault India plans to introduce cars across all segments. Having acquired 2.2 % market share with just one product, the Logan, the company now wants to bring out more cars from its Chennai plant.

"We will launch 4-5 in 15-16 months one after the other. We will have a mix of all segments- big and small", said Sylvain Bilaine, MD, Renault India.

Renault's Sedan and Sandero could be a good fit for the Indian market. It has been successful in South Africa, Brazil, and will soon be launched in Europe. Two completely built units, or CBUs, the Twingo and Laguna, which were displayed at the Auto Expo, may also be driven in.

These new launches may be marketed through the Renault- M&M JV but a final decision is yet to be taken.

Even the marketing and branding of Renault-Nissan- Bajaj's

small car will be decided in a couple of months. While the small car plans are moving ahead, Renault's LCV plans are still on hold. Interestingly, Renault is open to even more partners. So, after Mahindra and Bajaj, do not be surprised if Carlos Ghosn goes looking for suitors again.

-http://Mahindralogan.co.cc

Source : CNBC-TV18

NEW Logan variant for high-end buyers

M&M is launching a limited edition of its Logan car shortly which will target high-end customers. The new variant will be launched sometime in July and will come with a host of refined features to meet competition from some newly launched cars.

Mahindra Renault MD Rajesh Jejurikar said: “The special edition is few months away and will have a new music system, fresh upholstery and enhanced interiors. It will target top-end customers. We have had a good response for our top-end GLS and DLS variants, which are loaded with air bags and antilock brake system and the new feature-loaded model will further re-establish the brand.”

The Logan was launched by Mahindra Renault last May and is pitted against popular sedans like the Honda City, Ford Fiesta, Maruti Suzuki SX4 and the Indigo range from Tata Motors.The company is devoid of any small car in its portfolio and has betted heavily on the success of Logan. Tagged as the widest car in the market, the company had sold 1,531 cars in May.

http://MahindraLogan.co.cc

Mahindra Logan Drivathon takes Ahmedabad by storm

Ahmedabad, 26 May 2008: Enthused by the success of the Logan as mirrored in the vehicle's impressive sales performance, Mahindra Renault organized a unique event known as the 'Logan Drivathon' for its customers in Ahmedabad. Aimed exclusively at highlighting the vehicle's superior mileage feature, the drivathon saw participation by 120 Logan owners and engaged them in an effort to generate enhanced customer acceptability and endorsement.

Commenting on the above initiative, Mr. Nalin Mehta, Chief Operating Officer, Mahindra Renault Pvt. Ltd., said, "The Logan has been an unmitigated success since its launch earlier this year, reflecting customer satisfaction with the product, especially its fuel efficient nature. The drivathon is a unique customer-centric effort from Mahindra Renault that will ensure direct interaction with the owner and help him understand his Logan experience better."

The cars were flagged off by Mr. Kapil Mathur, Additional Director, Petroleum Conservation Research Association (PCRA) from Amirag Farms, SG Road, Ahmedabad. The event format saw existing customers drive their cars on a pre-determined route. The basis of this exercise was to ascertain the best fuel consumption figures. Winners were adjudged on the basis of the best mileage figures attained during this drive.

The route for the Logan Drivathon was about 61 Km with regular traffic conditions and took about one hour to cover. The Drivathon passed through the Mehsana Highway before culminating at Shankuj Water Park. All drivers were given a route map for navigation and all vehicles had to compulsorily fill up their tanks to the maximum before they were flagged-off. Fuel was filled in the presence of neutral marshals to prevent any misreporting of mileage figures.

Mahindra Renault officials present on the occasion included Mr. Sunil Lohani - Zonal Head, Gujarat and Rajasthan. All participants were treated to breakfast, tea and cookies. There was also a fun and entertainment programme organized after the mileage rally, followed by lunch and a prize distribution ceremony which saw prizes being given out to high mileage winning cars. The event was a fun-filled one with lots of fun and games, including a tattoo area for kids.

The route for the LOGAN Drivathon was about 61 km with regular traffic conditions and took about one hour to cover. The Drivathon passed through the Mehsana Highway before culminating at Shankuj Water Park. All drivers were given a route map for navigation and all vehicles had to compulsorily fill up their tanks to the maximum before they were flagged-off. The fuel was filled in the presence of neutral marshals to prevent any misreporting of mileage figures.

Prize- Car No.- Average- Winner

DIESEL

1^st- GJ 1HQ 3369- 45.52 kmpl- Yogesh Nayyar

2^nd- GJ 1HP 8828- 37.65 kmpl- Prabhudasbhai Patel

3^rd- GJ 1HN 1185- 36.52 kmpl- Greenen D. Gajera

PETROL

1^st - GJ 1HN 8601- 22.26 kmpl- Sanjeet Banerjee

2^nd- GJ 1HQ 9189- 21.79 kmpl- Ketan Shah

3^rd- GJ 1HN 2505- 20.33 kmpl- Bhagwan Patel

The Logan has received a tremendous response since its launch and has been clocking steady sales numbers each month. It is among the top 3 selling sedans in India and has also received several prestigious industry accolades since its launch eight months ago. It has been named the ‘Car of the Year 2007’ by HT Cars & Bikes, a supplement of the Hindustan Times and also recently won the Business Standard Motoring Jury Award 2008.

The J.D. Power Asia Pacific 2007 India Initial Quality Study ranked the Logan as the ‘Best Entry Midsize Car in Initial Quality’, which is the ultimate measure in quality. The Logan received the lowest score of 65 PP100, i.e. Problems Per 100 vehicles, ahead of other leading passenger cars, indicating a high level of satisfaction experienced by customers. It has also been declared the leader in its segment in new vehicle design and performance in India, according to the J.D. Power Asia Pacific 2007 Indian Automotive Performance, Execution and Layout Study (APEAL). The 2007 four-wheel total customer satisfaction study undertaken by leading market information provider, TNS, ranked the Mahindra Renault Logan Diesel at the top of the ‘Midsize Car – Diesel’ segment with an exceptional score of 96.

Courtesy: Mahindra & Mahindra Ltd., India

http://mahindralogan.co.cc

NEW HOT MAHINDRA LOGAN CUSTOMIZED / MODIFIED FOR THE KILL!

Mahindra-Customisation Launches a Sexy New Customized / Modified Logan. The Ravishing Logan is available in Any Color Combination you want though they have a set of color schemes ready with them too. You can check this car in Mumbai @ NBS International in Chowpatty, Marine Drive. More Picture available @ http://MahindraLogan.co.cc

This is what Mahindra-Customisation Says:-

About the Concept:

The all new Customized Logan enhances the sporty & vibrant expression of your wide bodied car - The Mahindra Logan

Available in five color combinations – Pearl Orange - Bright Red – Sporty White – Leaf Green – Electric Blue with the distinctive Black in gloss finish & matt combination.

The recipe includes the cutting edge technology, design & luxurious amenities tailor made to definitely excite your taste buds. And you have a car that makes heads turn with its exclusive character. Meant to bring exhilaration to the roads.

Kindly note the detailed menu of the Customized Logan:

Exteriors:

• Front grill add-on in glossy black

• Front bumper center bezel in charcoal grey

• Front bumper corner air dams LH & RH in body color

• Side running board spoilers LH & RH in body color

• Rear spoiler in body color

• Rear bumper center bezel in charcoal grey

• Rear bumper corner air dams LH & RH in body color

• Custom painting of body shell

• Window line blackening

• Bumper black belt treatment

• Bonnet in glossy black

• Exhaust tail end in S.S

Interiors:

• Color coding of interiors
• Leather upholstery in biege
• Dash in two tone black with biege
• Door trim in black & biege combination
• Custom floor matts
• Steering wheel in black with leather wrap
• Custom gear boot in biege
• Rear tray in black
• MP3 system with USB

Alloy wheels & tyres shown are not a part of the Concept

Total Cost – Rs. 1,65,000/-

Pic Courtesy :- http://MahindraLogan.co.cc & Mahindra-Customisation

Nalin Mehta appointed Chief Operating Officer of Mahindra Renault Pvt. Ltd.

Mumbai: Mahindra Renault Pvt. Ltd. (MRPL), a joint venture between Mahindra & Mahindra and Renault S.A. of France, today announced the appointment of Mr. Nalin Mehta as Chief Operating Officer. As COO of MRPL, Mr. Mehta will oversee the Sales & Marketing, Supply Chain Management and Logistics and Quality functions of the company. He will be reporting to Mr. Rajesh Jejurikar, Managing Director, Mahindra Renault Private Limited.

The past one year has been very successful for MRPL with its maiden product, the Logan emerging as a strong competitor in the Indian passenger car space with a market share of 12% in the C segment. The Logan has also won several prestigious accolades from consumers as well as the media.

The Mahindra Renault Logan was launched in April 2007 and since then has performed exceedingly well despite stiff competition and tough market conditions. India’s first wide body passenger car has also received several distinctions since its launch eight months ago. With respect to product performance, the Logan outclassed all its competitors in the J.D. Power Asia Pacific 2007 India Initial Quality Study. The Logan was ranked as the ‘Best Entry Midsize Car in Initial Quality’, with a score of 65 PP100, i.e., problems per 100 vehicles ahead of other leading passenger cars, indicating a high level of satisfaction experienced by customers.

The 2007 four-wheeler total customer satisfaction study undertaken by leading market information provider, TNS, ranked the Mahindra Renault Logan Diesel at the top of the ‘Midsize Car – Diesel’ segment with an exceptional score of 96. The Logan Petrol achieved No. 2 position with 86 points in the Entry Midsize segment.

The Logan was also named the ‘Car of the Year 2007’ by HT Cars & Bikes, a supplement of the Hindustan Times and also recently won the Business Standard Motoring Jury Award 2008. The icing on the cake was the ‘Midsize Car of the Year’ Award received at the NDTV Profit Car India & Bike India Awards.

In February 2005 Mahindra & Mahindra and Renault decided to join forces to produce and commercialize the Logan in India. The joint venture is a 51:49 partnership between Mahindra & Mahindra and Renault.

The state-of-the-art Logan facility offers a body shop, stamping shop, a paint shop with a top quality pre-treatment and an assembly line specific for the Logan. The Mahindra Renault Logan was launched on April 3.

Source :- Machinist , 20th March'08.

Logan overtakes City, Verna and SX4 in Feb7 Mar, 2008

NEW DELHI: Utility vehicle major Mahindra & Mahindra’s (M&M) foray into the sedan segment is bearing fruit. It sold 2,753 units of Logan in February, claiming the second position in the segment, leaving behind its traditional mid-segment rival sedans like Honda City, Hyundai Verna and the Maruti Suzuki SX4.

Tata Motors’ Indigo sedan became the highest seller with sales of around 3,322 units in February on account of huge demand of its compact sedan launched in February, which avails concessional excise duty. It is priced at Rs 4.3 lakh, the lowest for any sedan, which had pushed its demand and sales last month. Honda had sold 2,310 units of City, Hyundai has sold 2,132 units of Verna while Maruti Suzuki has sold 1,953 units of SX4 in February.

Logan, after successive pricing and re-positioning in the market, now comes for Rs 4.5 lakh for petrol and Rs 5.75 lakh for diesel variant. According to analysts, it has posted a stronger performance due to high demand in commercial fleet operations and customers upgrading from the premium hatchback segment.

Mahindra Renault managing director Rajesh Jejurikar told ET, “Logan’s application in commercial fleet operations is a big booster for us. It has helped us to give the highest numbers since its launch. We have given the customers the options to own a big car at the price of a hatchback, which has been accepted well. Logan is emerging as a strongest contender in the mid-size car segment. There is huge a demand for the diesel variant which forms around 65% of our total sales due to its high fuel efficiency and now comes with a waiting period in some markets.”

The company had sold more than 22,500 units of Logan, since its launch in May last year. While it has ruled out any hatchback or a compact variant (under 4-metre length like the Indigo sedan) which is now taxed at concessional 12% excise (after the budget), against 24% for all other sedans, it will soon be launching a new brand campaign for Logan.

“We shall be informing the customers of the high-quality of this international car and its phenomenal fuel efficiency. With one of cheapest sedan, we are looking at significant increase in the market-share in the mid-size car segment,” Mr Jejurikar said. Logan’s improved sales in February increase the company’s market share to 16.8% against January’s 12% in mid-size car segment. The company fared well on its flagship model Scorpio too.

Source: The Economic Times 7th March 2008.

Mahindra Renault LOGAN! A WINNER All the Way!

Mahindra Renault on Friday announced that it was offering customers an attractive entry invitation price of Rs.4.49 lakh per vehicle (ex showroom Delhi) on the fully loaded 1.4 litre Petrol variant. This limited period offer will come into effect from January 7 and will be available for 45 days from this date, the company said in a statement.

“We are extremely delighted to receive prestigious industry accolades which are testimony to the Logan’s solid build, performance and superior mileage. The special invitation price on the petrol variant is our way of inviting potential customers to join in the celebrations at Mahindra Renault," said Nalin Mehta, Vice President - Sales & Marketing, Mahindra Renault.

"The Logan has been a huge success since its launch early last year, as reflected in the 12% market share it has carved out in the C Segment and with this attractive offer we hope to increase our customer base,” Mehta added

From December, Mahindra Renault has increased the price of the Logan diesel variant by between Rs.10,000 and Rs12,000 per vehicle. When launched in April 2007, the sales of the Logan had been estimated at a ratio of 70:30 for the diesel and petrol versions respectively and this ratio has been sustained through the last year.

Mahindra Renault Logan, India’s first wide body passenger car has received several prestigious industry accolades since its launch eight months ago. It has been named the ‘Car of the Year 2007’ by HT Cars & Bikes, a supplement of the Hindustan Times and also recently won the Business Standard Motoring Jury Award 2008.

The J.D. Power Asia Pacific 2007 India Initial Quality Study ranked the Logan as the ‘Best Entry Midsize Car in Initial Quality’, which is the ultimate measure in quality. The Logan received the lowest score of 65 PP100, i.e. Problems Per 100 vehicles, ahead of other leading passenger cars, indicating a high level of satisfaction experienced by customers.

The Logan has also been declared the leader in its segment in new vehicle design and performance in India, according to the J.D. Power Asia Pacific 2007 Indian Automotive Performance, Execution and Layout Study (APEAL). The 2007 four-wheeler total customer satisfaction study undertaken by leading market information provider, TNS, ranked the Mahindra Renault Logan Diesel at the top of the ‘Midsize Car – Diesel’ segment with an exceptional score of 96.