Logan overtakes City, Verna and SX4 in Feb7 Mar, 2008

NEW DELHI: Utility vehicle major Mahindra & Mahindra’s (M&M) foray into the sedan segment is bearing fruit. It sold 2,753 units of Logan in February, claiming the second position in the segment, leaving behind its traditional mid-segment rival sedans like Honda City, Hyundai Verna and the Maruti Suzuki SX4.

Tata Motors’ Indigo sedan became the highest seller with sales of around 3,322 units in February on account of huge demand of its compact sedan launched in February, which avails concessional excise duty. It is priced at Rs 4.3 lakh, the lowest for any sedan, which had pushed its demand and sales last month. Honda had sold 2,310 units of City, Hyundai has sold 2,132 units of Verna while Maruti Suzuki has sold 1,953 units of SX4 in February.

Logan, after successive pricing and re-positioning in the market, now comes for Rs 4.5 lakh for petrol and Rs 5.75 lakh for diesel variant. According to analysts, it has posted a stronger performance due to high demand in commercial fleet operations and customers upgrading from the premium hatchback segment.

Mahindra Renault managing director Rajesh Jejurikar told ET, “Logan’s application in commercial fleet operations is a big booster for us. It has helped us to give the highest numbers since its launch. We have given the customers the options to own a big car at the price of a hatchback, which has been accepted well. Logan is emerging as a strongest contender in the mid-size car segment. There is huge a demand for the diesel variant which forms around 65% of our total sales due to its high fuel efficiency and now comes with a waiting period in some markets.”

The company had sold more than 22,500 units of Logan, since its launch in May last year. While it has ruled out any hatchback or a compact variant (under 4-metre length like the Indigo sedan) which is now taxed at concessional 12% excise (after the budget), against 24% for all other sedans, it will soon be launching a new brand campaign for Logan.

“We shall be informing the customers of the high-quality of this international car and its phenomenal fuel efficiency. With one of cheapest sedan, we are looking at significant increase in the market-share in the mid-size car segment,” Mr Jejurikar said. Logan’s improved sales in February increase the company’s market share to 16.8% against January’s 12% in mid-size car segment. The company fared well on its flagship model Scorpio too.

Source: The Economic Times 7th March 2008.

Mahindra Renault LOGAN! A WINNER All the Way!

Mahindra Renault on Friday announced that it was offering customers an attractive entry invitation price of Rs.4.49 lakh per vehicle (ex showroom Delhi) on the fully loaded 1.4 litre Petrol variant. This limited period offer will come into effect from January 7 and will be available for 45 days from this date, the company said in a statement.

“We are extremely delighted to receive prestigious industry accolades which are testimony to the Logan’s solid build, performance and superior mileage. The special invitation price on the petrol variant is our way of inviting potential customers to join in the celebrations at Mahindra Renault," said Nalin Mehta, Vice President - Sales & Marketing, Mahindra Renault.

"The Logan has been a huge success since its launch early last year, as reflected in the 12% market share it has carved out in the C Segment and with this attractive offer we hope to increase our customer base,” Mehta added

From December, Mahindra Renault has increased the price of the Logan diesel variant by between Rs.10,000 and Rs12,000 per vehicle. When launched in April 2007, the sales of the Logan had been estimated at a ratio of 70:30 for the diesel and petrol versions respectively and this ratio has been sustained through the last year.

Mahindra Renault Logan, India’s first wide body passenger car has received several prestigious industry accolades since its launch eight months ago. It has been named the ‘Car of the Year 2007’ by HT Cars & Bikes, a supplement of the Hindustan Times and also recently won the Business Standard Motoring Jury Award 2008.

The J.D. Power Asia Pacific 2007 India Initial Quality Study ranked the Logan as the ‘Best Entry Midsize Car in Initial Quality’, which is the ultimate measure in quality. The Logan received the lowest score of 65 PP100, i.e. Problems Per 100 vehicles, ahead of other leading passenger cars, indicating a high level of satisfaction experienced by customers.

The Logan has also been declared the leader in its segment in new vehicle design and performance in India, according to the J.D. Power Asia Pacific 2007 Indian Automotive Performance, Execution and Layout Study (APEAL). The 2007 four-wheeler total customer satisfaction study undertaken by leading market information provider, TNS, ranked the Mahindra Renault Logan Diesel at the top of the ‘Midsize Car – Diesel’ segment with an exceptional score of 96.

LOGANS THE CHEAPEST TO MAINTAIN!!!!!

Logan Mileage Run in Mangalore!

Mangalore, Dec 19: Mahindra Renault Private Ltd and Karnataka Agencies had organized a fuel efficiency validation drive on Logan cars on December 16. As many as 26 Logan owners participated in the event. The fuel efficiency test was conducted as directed by Lancelot Saldanha who is an acknowledged professional in this respect .

A point-to-point drive was organized of a total run of 51.3 kms which had to be completed in a given time. Diesel or petrol as per the requirement was filled in the beginning of the event which was named Logan Driveathon. The fuel tank was sealed immediately after filling and the customer was briefed about the route that was set along with the tulip. In order to give a right picture of fuel efficiency to the customers the route selected had a mix of wonderful Mangalore Roads, ups and downs of Gurpur, twists and turns of airport road. Customers experienced the real driving conditions which they encounter during day-to-day driving. The results were exceptionally good validating the claim by Mahindra Renault Private Ltd that Logan is a performance car and one of the main performance parameters being fuel efficiency.

K S Kopplakar, GM in-charge (Materials, MRPL) who returned a fuel efficiency of 23.01 kms per liter in the diesel category. In the petrol category the results were even more encouraging where Ravishankar Mayya returning with a fuel efficiency of 20.8 kms per liter in a 1.4 L petrol Logan.

An elated K S Kopplakar shared his rich experience with the other Logan owners and informed the gathering that fuel efficiency in vehicles like Logan will help conserve the dwindling hydrocarbons. Ravishankar Mayya also addressed the gathering expressing his delight on the consistently high fuel average that he is able to get in his petrol vehicle.

Karnataka Agencies has announced a special deal for Logan's for the month of December 2007

(Source :- Daijiworld)