Mahindra Renault Logan receives an 'Awesome Response'

India’s first wide body car Logan from Mahindra Renault has received resounding response from customers in the 11 cities that the car has been launched so far. The Logan received more than 3000 bookings in three weeks.

The response from across the country is in line with the product’s class defying strengths in terms of space, safety and engine performance. Mr. Rajesh Jejurikar, MD, Mahindra Renault Pvt. Ltd., said, “The Logan has evinced phenomenal response since its launch as evident from the bookings. Our dealers had to deal with over 25,000 inquiries so far. This is very significant considering that the Logan has been launched in only 40 percent of the markets.”
More than 11,000 test drives were given to customers, 3000 of which were converted to bookings. “This is a healthy ratio of over 30% conversion from test drives to bookings,” said Mr. Jejurikar.

Bookings have opened in dealerships across Mumbai, Pune, Bangalore, Nashik, Delhi - NCR, Chennai, Hyderabad, Kolkata, Chandigarh, Ludhiana and Jalandhar.

“The Logan has been getting over 1,200 inquires every day,” Mr. Jejurikar said, adding, “The launches have been made in a phased manner starting with Mumbai on April 9. The phased ramp-up is to help cushion demand as we increase our plant capacity to planned level of 50,000 per annum by July.” The Logan made its debut on April 3, 2007 with a host of class-defying features at an aggressive price.

Mr. Nalin Mehta, Vice President Sales & Marketing, Mahindra Renault Pvt. Ltd., said, “The trend so far has shown that the 1.5 litre dCi common rail vehicle has been a great hit among customers. This is very much in line with our expectations given the fuel and cost efficiency of diesel combined with Logan’s superior technology, which rivals the best petrol cars on the road.”

“Our challenge now is to meet customer demand for the car,” concluded Mr. Jejurikar.


Source : Moneycontrol.com