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Monday, January 7, 2008

Mahindra Renault LOGAN! A WINNER All the Way!

Mahindra Renault on Friday announced that it was offering customers an attractive entry invitation price of Rs.4.49 lakh per vehicle (ex showroom Delhi) on the fully loaded 1.4 litre Petrol variant. This limited period offer will come into effect from January 7 and will be available for 45 days from this date, the company said in a statement.

“We are extremely delighted to receive prestigious industry accolades which are testimony to the Logan’s solid build, performance and superior mileage. The special invitation price on the petrol variant is our way of inviting potential customers to join in the celebrations at Mahindra Renault," said Nalin Mehta, Vice President - Sales & Marketing, Mahindra Renault.

"The Logan has been a huge success since its launch early last year, as reflected in the 12% market share it has carved out in the C Segment and with this attractive offer we hope to increase our customer base,” Mehta added

From December, Mahindra Renault has increased the price of the Logan diesel variant by between Rs.10,000 and Rs12,000 per vehicle. When launched in April 2007, the sales of the Logan had been estimated at a ratio of 70:30 for the diesel and petrol versions respectively and this ratio has been sustained through the last year.

Mahindra Renault Logan, India’s first wide body passenger car has received several prestigious industry accolades since its launch eight months ago. It has been named the ‘Car of the Year 2007’ by HT Cars & Bikes, a supplement of the Hindustan Times and also recently won the Business Standard Motoring Jury Award 2008.

The J.D. Power Asia Pacific 2007 India Initial Quality Study ranked the Logan as the ‘Best Entry Midsize Car in Initial Quality’, which is the ultimate measure in quality. The Logan received the lowest score of 65 PP100, i.e. Problems Per 100 vehicles, ahead of other leading passenger cars, indicating a high level of satisfaction experienced by customers.

The Logan has also been declared the leader in its segment in new vehicle design and performance in India, according to the J.D. Power Asia Pacific 2007 Indian Automotive Performance, Execution and Layout Study (APEAL). The 2007 four-wheeler total customer satisfaction study undertaken by leading market information provider, TNS, ranked the Mahindra Renault Logan Diesel at the top of the ‘Midsize Car – Diesel’ segment with an exceptional score of 96.

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