M&M is launching a limited edition of its Logan car shortly which will target high-end customers. The new variant will be launched sometime in July and will come with a host of refined features to meet competition from some newly launched cars.
Mahindra Renault MD Rajesh Jejurikar said: “The special edition is few months away and will have a new music system, fresh upholstery and enhanced interiors. It will target top-end customers. We have had a good response for our top-end GLS and DLS variants, which are loaded with air bags and antilock brake system and the new feature-loaded model will further re-establish the brand.”
The Logan was launched by Mahindra Renault last May and is pitted against popular sedans like the Honda City, Ford Fiesta, Maruti Suzuki SX4 and the Indigo range from Tata Motors.The company is devoid of any small car in its portfolio and has betted heavily on the success of Logan. Tagged as the widest car in the market, the company had sold 1,531 cars in May.